Extreme Fighting Championship explodes on African TV

From EFC AFRICA:

EFC AFRICA Ratings Double Since 2011

Johannesburg (South Africa) – Since going live on African television in 2012, EFC AFRICA, the continent's largest MMA promotion, has doubled its TV ratings. EFC AFRICA commenced broadcasting on e.tv, Africa's largest English TV channel, in late 2011 with three delayed-live broadcasts, and so far in 2012 has aired three live broadcasts. The delayed-live shows drew huge ratings with an average peak audience of 560,342, and an average audience of 436,596, prompting e.tv to sign up live broadcasts for all EFC AFRICA events in 2012. With the ratings just in from the most recent live broadcast on 1 June, the already staggering audience numbers have doubled since last year, with the live broadcasts in 2012 pulling an average peak audience of 1.256 million, and average audiences of 733,923.

With another five live events and broadcasts scheduled before the end of the year, the sky is the limit for the Extreme Fighting Championship on the continent. "We will be the second most popular sport in Africa, after soccer," says EFC AFRICA president Cairo Howarth. "With TV the ratings and growth we have been experiencing, we are well on our way to achieving that goal."

Plus EFC AFRICA content is broadcast across Africa almost daily on Fox International's FX Africa channel, adding to the already huge exposure for the sport, the EFC AFRICA brand and its athletes. Additional international TV deals in Europe, Middle East and North America to be announced soon.

EFC AFRICA 15, presented by MusclePharm, takes place at the Carnival City Big Top Arena on 27 July. Tickets on sale at Computicketwww.computicket.com and tickets for the live broadcast to Nu Metro Cinemas across South Africa available at www.numetro.co.za. The three main card bouts will be broadcast live across Africa on e.tv, starting at 22h30 CAT. Full event streamed live online and more information available at efcafrica.com



About EFC AFRICA™ – The Extreme Fighting Championship™Headquartered in Johannesburg, South Africa, EFC AFRICA™ now produces 8 live Mixed Martial Arts (MMA) events annually, all hosted on the African continent. With over 100 athletes exclusively signed to the promotion from across the continent (from Angola, DRC, Nigeria, Egypt, South Africa and more), EFC AFRICA is the biggest MMA promotion and showcases the toughest athletes on the continent.

EFC AFRICA™ events are broadcast live in 49 countries on e.tv, Africa's largest English TV channel, to millions of viewers across the continent. Furthermore, EFC AFRICA™ programming is broadcast across the African continent on FX, part of the Fox International Channels network. 2 back-to-back hour long episodes featuring bouts from past EFC AFRICA events air every Friday night on FX, which is available in South Africa on TopTV. As well as the live internet broadcast on EFCAFRICA.com watched by viewers around the world, the events are also broadcast live to Nu Metro cinemas across South Africa giving thousands of additional MMA fans a larger than life event experience.

EFC AFRICA™ also boasts a powerful international presence with bouts and promo videos from the latest events being covered heavily by local and top international MMA and mainstream sports, entertainment and news media. EFCAFRICA.com, the official website, receives unprecedented unique visitor numbers for an African sports organisation and EFC AFRICA also has a massive and rapidly growing Twitter and Facebook following, proving once again that EFC AFRICA is the fastest growing sports brand in Africa.