Written by: Kid Peligro

To Operate UFC? Online Store, Build Online Presence For The Ultimate Fighter? Reality Series On Spike TV? LAS VEGAS, NEV. ?.The Ultimate Fighting Championship? brand, the world?s premier mixed martial arts sports association, today announced agreements with Delivery Agent, Inc., the leader in shopping enabled programming and measurement for television shows, movies, sports and music videos, to assume the operations of the UFC online store and launch The Ultimate Fighter? online store that will sell merchandise associated with the hit Spike TV? television series. The two separate agreements call for Delivery Agent to immediately begin integrating its proprietary Just Seen On? platform with the web site and on February 22 with ?The Ultimate Fighting Championship?s pay-per-view events and The Ultimate Fighter television series are two of the hottest products in the market,? said Dana White, president of Zuff, LLC, which owns the UFC brand. ?With that understanding, we knew that we needed a company that would provide the ultimate shopping experience for our fans and viewers. We chose Delivery Agent, the proven leader in the field and look forward to working with them to provide our fans their proven expertise.?The Ultimate Fighter premiered January 17 on Spike TV. The reality series is co-executive produced by Craig Piligian, who was co-producer for Survivor I, II and III and produces American Casino and American Chopper. The series pits 16 mixed martial arts athletes from across North America to determine who has what it takes to earn a UFC contract. Hosted by top recording artist Willa Ford, new episodes of the hit series premier at 11 p.m. EST/PST, every Monday with encore presentations at Midnight EST/PST each Friday; 7 p.m. EST/PST on Saturdays and 5 p.m. EST/PST on Sundays. Since the premier, The Ultimate Fighter has been a ratings leader for Spike TV, knocking out all key demos. ?We are very pleased to have been selected to not only integrate our Just Seen On functionality into the existing UFC store, but also to provide the same high quality service and technical expertise for The Ultimate Fighter series, and the hugely successful pay-per-view events, said Mike Fitzsimmons, Delivery Agent chief executive officer. ?The opportunity to work with the Ultimate Fighting Championship organization to provide an enhanced, easy-to-use shopping experience for its millions of viewers is exciting.? Delivery Agent, Inc. ( is the leader in shopping enabled programming and measurement for television shows, movies, sports and music videos. Delivery Agent created the market for shopping enabled programming by redefining how products Just Seen On, or related to entertainment content are catalogued, sold and measured. Since early 2002, through its parent suite of Just Seen On technology applications and proprietary analytics system, Delivery Agent has been facilitating and measuring revenue-generating connections between viewers and products. The Ultimate Fighting Championship? brand is the world?s leading professional mixed martial arts sport association and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC and headquartered in Las Vegas, Nev., UFC? fight programs feature six live pay-pay-view events annually through cable and satellite providers. In addition to its U.S. distribution, UFC? fight programs are distributed internationally throughout the world, including broadcast on WOWOW, Inc. in Japan and Globosat in Brazil. Zuffa, LLC licenses the distribution of UFC video games through Crave Entertainment and Take Two TDK Mediactive and its fight show DVDs through Studioworks Entertainment, a Ventura Distribution company. ?Ultimate Fighting Championship,? ?Ultimate Fighting,? ?UFC,? ?Submission,? ?As Real As It Gets? and the Octagon cage design are registered trademarks or trademarks owned exclusively by Zuffa, LLC in the U.S., Japan and other jurisdictions. All other marks that may be referenced herein belong to their respective holders. The UFC?s next pay-per-view telecast will be UFC 52: Couture vs. Liddell 2 at 10 p.m. EDT, Saturday, April 16, from the MGM Grand Garden Arena in Las Vegas, Nev.