UCMMA 'The Ultimate Challenge' Coming to FIGHT NOW TV

Written by: Eddie Goldman


More International mixed-martial-artsaction slated for 2012

HOBOKEN, New Jersey (February 20 , 2012) -
United Kingdom-based 'UltimateChallenge Mixed Martial Arts' is coming to FIGHT NOW TV TM - America's only24-hour combat sports and entertainment channel - throughout 2012. A deal wasannounced today by both principals.

UCMMA co-founder Dave O'Donnell was a driving force behind the first wave ofMMA growth in the U.K. with Cage Rage which featured many current and paststars, including Anderson Silva, Vitor Belfort, Michael Bisping, Paul Daley,Ian Freeman, Matt Lindland, Melvin Manhoef, Antonio Silva, Renato 'Babalu'Sobral, just to name a few.

Dave O'Donnell and his new team are now building on that rich tradition ofshowcasing great talent and discovering future stars with its UCMMA "TheUltimate Challenge" brand.

"We are very excited that we can feature UCMMA events on ourchannel," commented Mike Garrow, GM and co-founder of FIGHT NOW TV."The quality of fights UCMMA puts on is excellent, making it a perfect fitwith our mission to deliver MMA action, not only from the United States, butaround the globe."

FIGHT NOW TV viewers will be able to watch the two most recent UCMMA events intheir entirety, Feb. 22 & 23, as part of FIGHT NOW TV's "Every Night aDifferent FIGHT" programming block, starting at 10pm ET.

The next UCMMA 27 event is set to take place April 7 from The Troxy Theatre inLondon, England.

"At UCMMA," the promotion's co-founder Ray Ramnath added, "weare excited to show American fight fans how the cream of the crop 'finish it'in The Cage. The opportunity to work with FIGHT NOW TV will allow us, Europe'slargest MMA organization, to showcase the best U.K. talent in the valuable U.S.market."

FIGHT NOW TV is available on Cablevision channel 464 as part of the iO Sports& Entertainment Pak!

About FIGHT NOW TV: With offices in New Jersey, Las Vegas and Toronto, FIGHTNOW TV is a cross-platform media company that creates and distributes contentthrough its television, video on demand, and online outlets.

Founded by Channel Zero, Inc. and media entrepreneur Mike Garrow, FIGHT NOW TVlaunched earlier this year as the first and only 24-hour-a-day,seven-days-a-week combat sports channel in the nation. The network's mandate isto bring the best battles, fiercest fights and stunning knockouts to America.FIGHT NOW TV caters to fight fans of every genre, giving them a front row seatto compelling coverage of MMA, boxing, wrestling/grappling, Muay Thai,kickboxing and other combat sports. FIGHT NOW TV is the place for the bestanalysis, live and current events, documentaries and news coverage of thebiggest PPV events and match-ups from around the globe.

FIGHT NOW TV has also enlisted one of the fight game's biggest names to joinits camp, 5-time UFC champion and MMA legend Randy Couture, who serves as bothspokesperson and analyst for the channel.

FIGHT NOW TV, It's ON! Call Your Television Provider To Order

For more information about FIGHT NOW TV go on line at www.fightnow.com, or followon Twitter@fightnowtv and Facebook.com/fightnowtv.