The newly formed SFL is looking to make a big splash intothe untapped market of India.
Even UFC President, Dana White, says the two biggest markets on earth are Indiaand China and even he wants to expand there.
Upcoming mixed martial arts (MMA) tournament Super Fight League has tied upwith Google to live stream the event on a dedicated SFL channel on YouTube.
The SFL channel will also offer customized content like fighter interviews,fight night highlights, knockout of the night, submission of the night, TheBollywood acts and international performers.
Under the terms of the tie-up, Google will have exclusive online & mobilerights for SFL content for three years and both Google and SFL will jointlyshare revenues from sponsorships and advertising on www.youtube.com/SFL.
Raj Kundra, founder chairman , Super Fight League, said, "This uniqueinitiative by SFL to partner YouTube will give the league a global reach on asingle platform. This will allow MMA fans anywhere in the world to view theaction on-demand as per their convenience, thus making the SFL channel onYouTube the biggest virtual MMA arena in the world. Since we are offering thisas a free service initially our events will have greater viewership than anyother MMA event in the world. This strategic tie up will give SFL theopportunity to give MMA fans worldwide the best fight night events with some ofthe industry’s best MMA Fighters."
Said Google director, content partnership, Asia Pacific, Gautam Anand, “We arethrilled to have the SFL as our global partner and bring this exciting MixedMartial Arts sports content for the YouTube community around the world. The SFLformat is super exciting and we’re working with SFL team to provide a uniqueexperience to build greater awareness around the world for the sport."
He added, "Sports and entertainment are a big focus area for us and we’reworking with companies to take their content to a global audience and alsoprovide a great opportunity for advertisers to interact with a large number ofviewers through interactive video formats."