Fuel TV is Top Growing Cable Net in 2012 - UFC® Delivers Record Viewership in March and First Quarter

Written by: Eddie Goldman
2012-04-03
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From FUEL TV:

LOS ANGELES, CA - FUEL TV, FOXSports Media Group's dynamic sports network for males, is television'sfastest-growing cable network this year, according to figures released byNielsen Media Research. In both the Total Day and Prime Time, the networkrecorded the largest percentage increases of total viewers among all rated,ad-supported cable networks in the first quarter of 2012.

FUEL TV continued its unprecedented ratings increases in March, following thegrowth trend that began in January when Ultimate Fighting Championship®programming began to dominate key day-parts. February was the network'smost-watched month ever, featuring its first live UFC fight, which deliveredthe channel its most-watched program, most-watched Prime Time and most-watchedweek.

FUEL TV aired 233 hours of UFC programming in February and added another 213hours in March. FUEL TV telecast 646 hours of UFC programming in the firstthree months of 2012.

FUEL TV March 2012 Audience Highlights:

March 2012 was up +100% in Total Viewers and +167% in M18-49 vs. March 2011;

Prime Time viewership grew +209% on Total Viewers and +325% among M18-49 vs.March 2011;

Late Night is up +170% on Total Viewers and +600% among M18-49 vs. March 2011.

FUEL TV First Quarter 2012 Audience Highlights:

Q1 2012 was FUEL TV's most-watched in network history, finishing up +100% inTotal Viewers and up +125% in M18-49 vs. Q1 2011;

Q1 Prime Time viewership increased +200% in Total Viewers and +260% amongM18-49 vs. the same quarter last year;

Q1 Late Night increased +222% on Total Viewers and +275% among M18-49 comparedto Q1 in 2011.

"It is unbelievable how much impact the UFC has had on this network andits ratings," says George Greenberg, Executive Vice President and GeneralManager, FUEL TV. "We're thrilled to have the UFC as a partner drivingthis growth. With more upcoming live fights in April, May and through the year,we expect this trend to continue."

FUEL TV's next Fight Week begins April 8 and culminates with network's nextlive fight on Saturday, April 14 with UFC on FUEL TV: Gustafsson vs. Silva.

In 2012, FUEL TV telecasts more than 2,000 hours of UFC programming, with morethan 100 hours of live fights, weigh-ins, preliminary bouts, and pre- andpostfight shows. In this year, FUEL TV offers more UFC programming than anynetwork has ever offered.

For a complete listing of FUEL TV shows, go to: http://www.fuel.tv/schedule/.For more information, go to www.fuel.tv,www.fuel.tv/ufc, onFacebook at: www.facebook.com/fueltv,and on Twitter at: @fueltv, #UFConFUELTV

To find out FUEL TV on your television, go to www.fuel.tv/getfueltv,or call 877-4 FUEL-TV.

FUEL TV:
FUEL TV is the only cable and satellite television network that features theexciting world of adrenaline and thrill-seeking sports including MMA, surfing,motocross, snowboarding, skateboarding, BMX and more. This new generation ofsports provides a rich landscape of some of the most vibrant and action-packedtelevision entertainment in the world. With more hours of UFC coverage than anyother network, FUEL TV is the place to be for live fights, weigh-ins, prelims,pre- and postfight coverage, specials and events you won't see anywhere else.See why adrenaline sports fans call FUEL TV the channel they never turn off.FUEL TV, part of FOX Sports Media Group, was launched July 1, 2003 and is seenin more than 36 million U.S. homes and can be accessed by broadband, mobiledevices and other digital platforms such as iTunes®. FUEL TV programming isavailable in more than 50 countries around the world with 24/7 channelsoperating in Australia and Europe. To subscribe to FUEL TV, call 877-4 FUEL-TV.For program times and other information, visit www.fuel.tv.

FOX Sports Media Group:

FOX Sports Media Group (FSMG) is the umbrella entity representing NewsCorporation's wide array of multi-platform US-based sports assets underChairman & CEO David Hill. Built with brands that are capable of reachingmore than 100 million viewers in a single weekend, FSMG includes ownership andinterests in linear television networks, digital and mobile programming,broadband platforms, multiple web sites, joint-venture businesses and severallicensing partnerships. FSMG now includes FOX Sports, the sports television armof the FOX Broadcasting Company; Fox's 19 regional sports networks, theiraffiliated regional web sites and FSN national programming; SPEED and SPEED2;Fox Soccer Channel and Fox Soccer Plus; FUEL TV; and Fox College Sports. Inaddition, FSMG also includes FOX Sports Interactive Media, which comprises FOXSports.comon MSN, whatifsports.comand scout.com, reachingapproximately 30 million unique visitors monthly. Also included are Fox'sinterests in joint-venture businesses FOX Deportes, Big Ten Network and STATS,LLC, as well as licensing agreements that establish the FOX Sports RadioNetwork and FOX Sports Grills.